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Experience / Data & analytics leadership

Technical depth.
Programme perspective.

I help teams turn scattered project records into reporting they can use: shared definitions, figures that reconcile, and a clear path back to the source. The work below explains both the business problem and the technical basis.

Executive CV · 2 pages ↓Request the detailed CV →
96 km²current development remit
11+departments
900+DAX measures
The professional work

Senior Data & Analytics Manager at Gulf Coast Development Company, a PIF company. Based in Khobar, Saudi Arabia.

What I bring to a team.

Data and analytics leadership with programme delivery experience: define the reporting problem, align the people and records, build the platform, and keep the result usable. The examples below show the scope and outcomes of that work.

Enterprise reporting

Five models. One reporting estate.

Leaders need finance, programme, investment and procurement reports to tell a consistent story. The reporting platform brings those perspectives into a shared reporting estate.

How it works · for a closer look

The published professional work spans five Power BI semantic models, 15+ dashboards and live data capture across finance, EPMO, investment, procurement and executive reporting.

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Governed data

40+ lists into six governed lists.

When teams maintain separate lists, the same question can produce conflicting answers. Consolidating the records gives reporting a governed starting point and a source to trace.

How it works · for a closer look

The published migration consolidated 40+ lists into six governed lists and approximately 27,000 records, with zero refresh errors at go-live. Row-level provenance and a TMDL-authored semantic model connect the estate.

See the career context ↗
Land intelligence

Catch the gap before the sale.

A difference between the drawing and sales inventory can become a costly conversation later. Reconciling the two helps the team investigate the gap before a sale.

How it works · for a closer look

Authoritative CAD was translated into governed GIS layers. The published reconciliation of the first release's villas identified a 2,500 m² sellable-area shortfall across 33 plots.

Explore the independent planning project ↗
Applied AI

Systems that keep the source in view.

AI tools need to help someone complete and check a task. My applied work explores connections to reporting and engineering tools, with the source kept available for review.

How it works · for a closer look

An independent local AI lab, Nyx OS, runs on a DGX Spark on my desk: an open-weight model, an agent on Telegram and in a console, tools that read Power BI models and rehearse a reporting change on synthetic rows before anything live is touched, and a local document reading desk. MCP-based tooling around semantic models and enterprise AI evaluation sit alongside it. Public demos are independent or synthetic examples, separate from employer systems.

Inside Nyx OS ↗

Professional scale and outcomes are from Darell’s published dossier. Linked public demonstrations use independent or synthetic data.

Career

Where the perspective comes from.

2024–now

Senior Data & Analytics Manager

Leading enterprise data & analytics since August 2025, after joining in 2024 as Senior Project Controls Manager. Based in Khobar; the company is developing a coastal destination in Al-Khafji.

Gulf Coast Development Company · a PIF company

2021–2024

Project Controls Manager

Portfolio reporting for 666 assets, 50+ projects, 15 districts and seven communities.

KBR · Diriyah Gate Development Authority

2018–2021

Reporting & Project Controls Management

114 projects across 14 royal palaces, followed by Power BI reporting for 47 AMAALA projects.

Arcadis · RPA PMO / AMAALA

2007–2018

Operations & systems

International operations, information platforms and training across six countries.

Wakira · Biglari Holdings · Hilton