Prepared by · Darell Morales
Subject · Data & analytics leadership — Vision 2030 giga-projects
Edition · 2026 · Riyadh, Saudi Arabia
Single source
of truth

The Dossier.

Eighteen years of delivery, one specialty: turning fragmented project data into platforms the C-suite actually runs on.

01 · Evidence

The numbers first.

Every figure below is production work on real programmes — audited scale, not portfolio inflation.

Experience
18+ yrs
10 on Vision 2030
Flagship
96 km²
PIF mixed-use giga-project
DAX measures
900+
5 semantic models · 330+ tables
Records migrated
27,000
zero refresh errors at go-live
Assets reported
666
Diriyah Gate portfolio
02 · Platforms

Four platforms, one discipline.

Geometry → spine → estate → intelligence: the same build order every time, from raw land to numbers executives sign against.

Power BI · enterprise

The executive reporting estate

Architected the single source of truth for a 96 km² PIF giga-project: finance cockpit, EPMO, investment, procurement, asset management, GRC, sales and CEO briefing packs — with live write-back so reporting and data capture share one surface.

5 models900+ DAX 15+ dashboards11 departments
Microsoft 365 · PMIS

The governed data spine

40+ fragmented SharePoint lists consolidated into six governed lists and one Power Automate flow; ~27,000 records migrated with full row-level provenance. The semantic model is authored in TMDL and feeds the whole estate.

40+ lists → 6 ~27k records0 refresh errors
GIS · CAD engineering

Land truth from source geometry

The authoritative masterplan DWG converted into governed GIS layers; 318 villas reconciled one-for-one against the sales register — surfacing a 2,500 m² sellable-area shortfall across 33 plots before sale.

8,000+ CAD elements 2,000+ plots99% keyed to spine
Applied AI

AI inside the delivery loop

MCP-based agentic tooling running governed write sessions against live Power BI semantic models; enterprise AI platform evaluation; a feasibility copilot inside the company's AI use-case submission to PIF.

MCP · live modelslocal LLMs PIF use-case
Verdict

The rare combination is the whole stack.

Enterprise BI architects, M365 platform engineers, GIS specialists and AI tinkerers all exist. One person who does all four, at giga-project scale, reporting at C-level, and ships independent products after hours — that's the profile on this page.

03 · Career ledger

Where the hours went.

PeriodRole · CompanyThe work
2024 — now Senior Data & Analytics Managerunannounced development · PIF entity Enterprise data & analytics for a 96 km² giga-project: architecture, governance, analytics roadmap across 11+ departments, C-level reporting. Promoted from Senior Project Controls Manager, 2025.
2021 — 2024 Project Controls ManagerKBR — Diriyah Gate Development Authority Built and ran the portfolio Power BI estate: 666 assets, 50+ projects, 15 districts, 7 communities; automated data collection across every functional area.
2018 — 2021 Reporting Mgr · Project Controls MgrArcadis — RPA PMO, then AMAALA secondment 114 projects across 14 royal palaces incl. the new-build NEOM palace (6 contractors, 40,000 workers); then Power BI reporting for 47 AMAALA projects through the five-stage gateway.
2007 — 2018 Operations & systems rolesWakira · Biglari Holdings · Hilton — UAE, EU, US, KSA Opened Steak 'n Shake's first international restaurants; information platforms for a USD 40M industrial developer; trained 1,000+ staff across 6 countries.
04 · The lab

After hours: the proof.

Self-funded, production-grade R&D — the same skills, owned end-to-end.

Live · local-first

Nyx OS

A personal AI operating system on NVIDIA DGX Spark hardware: multi-agent orchestration over local models (4B–122B), custom wake-word voice at <2s, on-device generative imaging, DWG/DXF-to-GIS tooling, governed Power BI write sessions.

DGX Sparkfully local
Live on Vercel

Traza

End-to-end masterplanning and feasibility for KSA land: district planning with live NPV/IRR, benchmarks from delivered communities, provenance on every figure. Its engine generated the city rendered on the 3D version of this page.

NPV/IRR liveevery number traces
05 · The Ask

Let's talk data.

Enterprise analytics, PMIS delivery, GIS-grounded land data, applied AI on major development programmes — open to the conversation.